Of the many fun and revealing interviews we conducted over the past four days at the Scouting Combine in Indianapolis, one created far more buzz than the others.
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The disclosure from Chiefs coach Andy Reid told PFT Live that Taylor Swift for the Chiefs’ offensive linemen sparked a toaster pastry wildfire.
Pop-Tarts how now joined the fray. With a full-page ad in the Kansas City Star, Pop-Tarts asks Swift to share her recipe publicly. In exchange, the company will double its planned donation to Harvesters, a local Feeding America partner food bank.
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It’s actually not in Pop-Tarts’ corporate interests for people to be making their own Pop-Tarts. They want us to buy them, not bake them. Still, the simple reality is that Pop-Tarts has gotten a ton of free publicity this week — which will result in plenty of people buying Pop-Tarts.
Because advertising works. If you see the word Pop-Tarts enough, you will want to eat some Pop-Tarts. Hell, I’m currently riding home from Indianapolis and I’m about to tell the driver to pull off at the next exit so I can find a pack of brown sugar cinnamon Pop-Tarts.