Donna Kelce Donated Cookie Recipe to Small Business That Put It on Mugs to Pay Off Students’ Lunch Debt (Exclusive)

Football mom not only shows love to her sons — Kansas City Chiefs tight end and Philadelphia Eagles center — on game days, but she’s also supporting elementary school kids in Kansas. 

After Kelce, 71, bought 20 mugs emblazoned with “It’s Mama Kelce’s world and we’re all just living in it” to give away as Christmas gifts from Kansas City-area , the owner reached out to Kelce to collaborate on a new mug for charity.  

“After Donna Venmo’d me, I sent a thank you and asked her if I could put on a mug and donate $5 per mug sold to pay off elementary school lunch debt — and she said yes,” Annie Stowe, 59, tells PEOPLE, referring to that Kelce made for Travis and Jason before they both played in the 2023 . 

Stowe, who lives with her wife Karen Eskilson, 60, started making the “Mama Kelce’s Cookies” mug in the basement of their Overland Park home after getting Donna’s thumbs-up. The mugs include the detailed cookie recipe and an iPhone Memoji of Donna’s face on it. 

“We sold enough mugs to raise $2,000 [in 2023],” Stowe reveals, adding that , with $5 of each sale benefitting her Out of the Red Friday initiative to pay off the lunch debt at local schools.  

As Donna gears up to cheer on her son and his Chiefs teammates at Sunday’s Super Bowl, Kansas City news outlet reported that Annie’s Barn raised $2,000 from the recipe mugs to give to schools. 

Since that story aired on local TV, Stowe tells PEOPLE, Annie’s Barn has raised an additional $2,100, bringing the total raised to $4,100. 

More than 30 million students in the United States can’t afford their school meals, according to the , with the national public school meal debt totaling $262 million a year. In Kansas alone, the school meal debt is $23,515,926. 

Stowe’s “Mama Kelce’s Cookies” mug is helping chip away at that debt.

“I asked Donna Kelce if she would like to go with me to deliver the checks to the schools,” Stowe says. “I haven’t heard back from her on that, but I know she’s kind of busy with the Super Bowl.”

Donna is currently in Las Vegas — alongside Jason and other relatives (and potentially, soon, Travis’ superstar girlfriend ) — to watch Travis and the Chiefs battle the San Francisco 49ers for the Super Bowl title.

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She previously told PEOPLE that the chocolate chip cookie recipe is “an absolute favorite for me and everyone in the family” and that she hopes other people “will enjoy them as much as we have through the years and gather in the kitchen with their own families and friends to bake them, just as I do with mine.”

Here is the recipe that Donna let Annie’s Barn use on the mugs: 

• 1½ cups sweet cream butter (3 sticks)
• 1½ cups packed light brown sugar
• 1 cup white sugar
• 1 large egg + 1 egg yolk
• 1 tbsp. vanilla extract
• 1 tsp. baking soda (dissolved in 2 tbsp. of hot water to activate; microwave water first then stir in baking soda to dissolve)
• 2 cups all purpose flour
• 1 cup cake or pastry flour
• 1 tsp. baking powder
• 1 tsp. cinnamon
• 1½ tsp. salt
• 1 cup white chocolate chips
• 1 cup milk chocolate
• 1 cup chopped pecans (optional)

Donna made headlines in February 2023 when both of her NFL sons competed against each other in Super Bowl LVII a.k.a the Kelce Bowl. The Chiefs won the championship game 38-35. 

“It’s been a ride. That’s for sure,” Donna told PEOPLE for the magazine’s list. “Sometimes I feel I’m on some kind of a different planet. I’m like, ‘What has my life become?’ ”